Many corporations and retailers providing outdoor products and services are become highly environmentally conscious. They are showing leadership and responding to customer desires. We spoke with two representative industry leaders: our local Austin Patagonia store, and the Crux Climbing Center also in Austin, Texas.
Our guests were:
Richard Tornton – Environmental Outreach Coordinator, Patagonia
He leads Patagonia’s efforts to be to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Their values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. Patagonia has also implemented a new concept called Worn Wear to re-pairs or re-purpose you old or worn Patagonia products.
Kevin Goradia – Owner of Crux Climbing Center in Austin
He is an avid climber and co-owner of the Crux Climbing Center. Crux is designed to be much more than a gym—it’s a place where you can form a community. It is a 22,000 square foot facility stocked with rope climbing, bouldering, and strength training areas, a flex space for fitness and yoga classes, locker rooms, a kids’ area, and a lounge space that gives folks a place to hang out with old friends or meet new ones after your workout. Social events ranging from small, intimate community gatherings to large, blow-your-mind competitions are held at Crux all year long.