On Shades of Green we featured guests from a local food forest, cricket farm, and a new urban farming and food distribution network.
Aspire Food Group is the industry leader in cricket farming. Head quartered in Austin, Texas. Aspire has also created a brand of cricket protein products called Aketta. Their mission is to provide economically challenged, malnourished populations with high protein and micronutrient-rich food solutions derived from the supply and development of insects and insect-based products. Our guest was Vincent Vitale, Business Development/marketing Manager. He has managed every imaginable facet of digital marketing for over 40 different companies. He started with Aspire Food Group in January 2017.
Festival Beach Food Forest is a grassroots pilot project neighboring the Festival Beach Community Garden and RBJ Residential Center in East Austin. They intend to transform three acres of a 90-acre park into an edible forest garden where visitors can openly forage and enjoy fresh food on the shores of Lady Bird Lake. Fruits, nuts, vegetables and herbs will now inhabit the city-owned land. Our guests were Jonathan Barona, who serves as the board president of the Festival Beach Food Forest and Christopher Sanchez, a co-founder of Festival Beach Food Forest and has been part of the project since it’s inception in 2012.
Lettuce is an urban farming & food distribution network. They grow food in urban neighborhoods & deliver it to residents. Delicious, nutritious, affordable. Their mission is to create a sustainable, hyper-local ecosystem that grows and distributes food that’s healthier, tastier, fresher, and costs less.
How you can be involved: Be a Subscribers: Get produce grown in your neighborhood. Be a Member: Get a food garden in your yard. Be an Anchor: Let us grow food on land you don’t use. Our guest was Yogesh Sharma, a co-founder & CEO of Lettuce. Yogesh is a career entrepreneur who has built companies in the media, entertainment and technology industry – in India and Silicon Valley. He moved to Austin with his family in the summer of 2015, took a step back and decided to build a company that is more aligned with his life long personal passions: Food, environment and sustainability. He started Lettuce in 2016 with the idea that we can find an alternative to the environmentally damaging, unhealthy and unsustainable food supply chain that has spawned over the last several decades, and in the process redefine the where, what and how of the way food is grown, distributed and prepared.